ChatGPT’s New Image Tool Is Stirring Controversy

GPT-4o can now create stunning visuals — but some say it’s crossing creative lines.

In partnership with

Hey there! It’s Aaron.

Everyone’s designing like a pro.

Or at least, like a really caffeinated intern with access to some seriously overpowered AI.

This week, OpenAI’s new image generator started turning heads and not just for its pretty outputs.

While creators are busy Ghibli-fying their timelines, artists are raising eyebrows, lawyers are peeking over the fence, and GPUs are… politely asking for a break.

Meanwhile, other image models are leveling up too.

Reve snuck out of stealth mode and beat the big names. Ideogram finally stopped treating fonts like a suggestion. And Arcade’s out here matching your rug to your vibe.

It’s not just AI art anymore.

It’s AI design at scale — and depending who you ask, that’s either magic… or mayhem.

📌TL;DR

  • Image generation is now built into GPT-4o — but free users only get 3 generations a day.

  • Ghibli-style art is going viral, though it’s blocked for free-tier users due to content restrictions.

  • OpenAI demand spiked so hard they had to rate-limit usage — and copyright questions are bubbling up fast.

  • More AI news…

Estimated reading time: 4 - 5 minutes.

TOGETHER WITH BEEHIIV

Let’s get serious

What’s the mark of the world’s best, most growth-minded newsletter creators? They’re all on beehiiv.

Why? Our entire platform exists to help serious content creators scale faster. We’re built for those who are ready to take their content and build it into a behemoth. 

It’s why we offer a no-code website builder. It’s why our ad network matches you with global brands like Nike and Netflix. It’s why we never take a dime of your subscription revenue. And it’s why Arnold Schwarzenegger and Ashley Graham trust us to connect with their huge fan bases. 

It’s all to put your hard work in front of more people. So if you’re ready to build, ready to grow, and ready to make the world take notice, beehiiv is ready for you.

CATCH OF THE DAY

Ghibli-Style AI Art Is Everywhere

OpenAI just gave ChatGPT a serious creative upgrade.

You can now generate images natively inside GPT-4o.

No jumping between DALL·E, Canva, and that eighth tab where inspiration goes to die.

It’s all in one chat, and available across all ChatGPT plans… yes, even the free tier.

BUT — and this is important — free users only get three image generations per day, and they're still using DALL·E 3 behind the scenes.

If you're on ChatGPT Plus or higher, that’s when GPT-4o kicks in with better visual consistency, object layout, and text rendering.

That’s also where the fun (and controversy) begins.

Users with paid access have been flooding the internet with Studio Ghibli–style AI art, turning real people, movie characters, and even their dogs into soft-shaded anime protagonists.

Source: Maxwell Zeff/openAI

Even OpenAI CEO Sam Altman updated his profile pic with a Ghibli-style version of himself — because of course he did.

But here’s the plot twist: Free-tier users can’t do that.

ChatGPT (via DALL·E 3) blocks requests for Ghibli-style generations due to content policy restrictions.

Paid users using GPT-4o, however, get more wiggle room… thanks to a “broader studio style” policy that (so far) hasn’t triggered a takedown notice.

Naturally, this raised a few legal eyebrows.

While style itself isn’t protected under copyright law, some IP experts are questioning whether these image models were trained on copyrighted films… and if so, whether that crosses a line.

OpenAI hasn’t shared its image training data, so it’s speculative.

But the conversation is heating up faster than… well… let’s just say demand was so intense that OpenAI had to implement image-generation rate limits.

Sam Altman jokingly said, “our GPUs are melting.” (They’re not. Probably. I hope.)

My Take

For creators, educators, and content designers — this is huge.

You can now:

  • Generate visuals directly in your writing workflow

  • Refine them with simple prompts (“add a splash of blue,” “make it bolder,” “give the cat Crocs”)

  • Stay consistent across assets, without fighting multiple tools or exporting back and forth

It's frictionless visual content creation, built into the way you already work.

The Final Byte

GPT-4o's new image generator is fast, responsive, and powerful.

But as we marvel at what it can make in five seconds, it’s worth remembering what used to take five months.

In true Miyazaki form, we should ask: Is there a better balance to strike between digital convenience and creative respect?

Animation, especially in the anime industry, is often a grueling, thankless job.

Artists pour their lives into these styles, only to see them remixed and monetized by models trained on who-knows-what.

So as curious builders and creative professionals, let’s treat these tools not just as shortcuts, but as extensions of our own vision.

Use them to enhance your work… not erase someone else’s.

Now go make something incredible.

Just maybe don’t sell it on Etsy with Totoro’s face.

See you in the next one,

A MESSAGE FROM MORNING BREW

Come for the news, stay for the laughs

Morning Brew isn’t just any newsletter—it’s your free shortcut to business news that actually matters. Fast, fun, and—dare we say—enjoyable.

No fluff, no jargon, and it takes less time to read than it does to brew your coffee (unless you’ve got a Keurig—then you might get to enjoy your Morning Brew with your actual brew).

Join over 4 million professionals who read it daily. Delivered bright and early, it’s news on your time—whether you read it when you wake up, over lunch, or before bed.

BYTE-SIZED BUZZ

Here’s a quick roundup of what’s making waves in the AI world this week.

🐳 DeepSeek’s Local LLM Is Shockingly Good
DeepSeek V3 now runs on a Mac Studio, thanks to a smart architecture that reduces compute load without losing power. And yes — it’s open-source under MIT.

The Big Deal: For indie devs and builders, this unlocks powerful AI without relying on cloud APIs.

🎭 Character.AI Now Lets Teens Report Themselves (Kinda)
A new “Parental Insights” toggle lets teens send weekly app usage summaries to guardians — minus the chat content.

The Big Deal: Expect rising demand for transparent UX in AI tools, especially those used by younger audiences.

🧵 Reve Quietly Beats Midjourney & Google
Reve Image 1.0 came out of stealth and instantly topped the leaderboard, impressing with prompt accuracy and clean text generation.

The Big Deal: Creators tired of fiddly prompts may finally get consistent results with fewer retries.

🧠 Ideogram 3.0 Actually Gets the Fonts Right
The new update brings serious upgrades to layout, typography, and brand styling — even allowing style references for consistency.

The Big Deal: If you make slides, logos, or infographics, this is one of the few models that respects your design intent.

🛋️ Arcade’s AI Wants to Style Your Room
Upload a room photo, and Arcade’s AI suggests rug colors that fit. From jewelry to homeware, they’re going full Pinterest-core.

The Big Deal: A fun glimpse at how AI is reimagining product design — and how fast it’s niching down.

SUGGESTION BOX

What'd you think of this email?

You can add more feedback after choosing an option 👇🏽

Login or Subscribe to participate in polls.

BEFORE YOU GO

I hope you found value in today’s read. If you enjoy the content and want to support me, consider checking out today’s sponsor or buy me a coffee. It helps me keep creating great content for you.

New to AI?
Kickstart your journey with…

ICYMI

Check out my previous posts here