Are You Still the Creator—or Just Content?

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Hey there! It’s Aaron.

What do Figma’s new AI suite and ByteDance’s smart glasses have in common?

They both want to eliminate effort.

But when everything becomes this easy to create… what’s left for you to do?

PURR-FECT CATCH

Design, Build, Launch—All in Figma

You ever try to design one thing—just one thing—and somehow end up knee-deep in rebranding your entire business?

That’s the kind of spiral Figma just turned into a feature.

At Config 2025, they dropped a full-blown AI suite so expansive it made Adobe sweat, Canva blink, and Webflow start pacing the room.

And the wild part?

None of it screams “look at me, I’m AI.”

It just works—quietly, almost invisibly—until you realize you’ve prototyped an app without touching a single line of code.

Let’s break down what just happened.

Figma’s New AI Arsenal

• Figma Sites: You can now turn a design into a live website, complete with CMS features and animations—no dev handoff required.

• Figma Make: Describe what you want, and Claude 3.7 turns your idea into working prototypes with logic baked in.

• Figma Buzz: Marketing folks, this one’s for you. Generate on-brand assets (emails, banners, you name it) without the endless back-and-forth.

• Figma Draw: Add textures, brush strokes, and vector magic to anything. Even if you failed art class (hi), you’ll look like you didn’t.

It’s like Figma peeked into every creator’s tab overload and said:

“What if we just… did all of it?”

My Take

This isn’t Figma dipping its toes into AI. This is a full swan dive—while holding your hand the whole way.

What makes it different? It doesn’t feel like AI.

There are no sparkly buttons or condescending tooltips telling you how magical it is.

Instead, AI is baked right into the flow—subtle, quiet, but wildly effective.

You design, it listens. You prompt, it builds.

And that’s what makes this update so… existentially interesting.

Because when anyone can spin up a polished website, fire off branded assets, and animate interactions with a prompt, what happens to the value of being a designer?

I don’t think it’s the end of creativity.

But it is a reckoning for what we define as skill.

Design is no longer about what you can do—it’s about what you choose to do when the basics are handled for you.

EXTRA TREAT

ByteDance Builds Glasses With an Agenda

ByteDance—the company behind TikTok, CapCut, and your 2 a.m. scrolling habit—is reportedly working on AI-powered smart glasses.

Not the clunky, sci-fi kind.

The kind that could one day whisper prompts in your ear, analyze what you’re looking at, and maybe even turn your grocery run into monetizable content.

Because why just see the world… when you might also monetize it in real-time?

According to The Information, ByteDance has quietly assembled a team to build AI-infused wearables—anchored by its Doubao chatbot (China’s equivalent of ChatGPT).

While still early in development, the goal appears to be clear: shrink the creator toolkit down to a pair of frames.

What’s Inside the Frames

• Real-time recording & voice input: ByteDance is reportedly focusing on high-res video capture paired with voice AI.

• AI assistant integration: Powered by Doubao, potentially enabling voice-based interactions on the go.

• Backed by an ecosystem: With CapCut for editing and Pico for AR/VR hardware, ByteDance is building more than just a gadget—it’s building an AI-first content stack.

It’s not just hardware—it’s ecosystem thinking.

Even if it’s unclear how far they’ll go, the building blocks for real-time feedback, smart editing, and even shopping integrations are already in place.

So yeah, they’re not just building sunglasses.

They’re laying the groundwork for what could become a mobile production studio for your face.

My Take

This is the kind of product that makes creators perk up—and ethicists flinch.

From a workflow perspective? If it delivers, it’s a game-changer.

The glasses could remove the biggest blocker in content creation: effort.

No more deciding whether to film. You’re always ready.

No more wondering if a moment is viral-worthy.

In theory, AI could help you decide.

But here’s the unease: If everything is potentially content, does anything feel real anymore?

There’s a fine line between “AI helping you capture the moment” and “AI deciding what moments matter.”

ByteDance isn’t just testing hardware.

They’re testing the waters for a future where AI becomes your creative copilot—or your content director.

Before we slap on these glasses and start narrating brunch with AI-generated captions, maybe we should pause and ask:

Are we still the creator… or just the product wearing cool frames?

The Final Byte

This week’s updates weren’t just about smarter tools.

They were about speed. Access. Total creative scale.

But if AI keeps removing friction from the process, what happens to the why behind the work?

When publishing a site or recording a moment is as easy as blinking… the hard part might not be creating.

It’ll be deciding what’s still worth your time, your energy, your voice.

Because the next wave of creators won’t be those with the best tools.

They’ll be the ones who still know why they’re making something at all.

See you in the next one,

BEFORE YOU GO

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